OMeBa is a professional data selection tool designed to be used on computers (not tablets or smartphones).
In order to enable longitudinal analyses based on the OCI datasets and unlock their value, CREATe developed a spreadsheet which offers harmonised question IDs (QIDs) for the data from wave 4 to 8. If you want to conduct statistical analyses on the OCI datasets, you can download the master data spreadsheet (117MB) with the harmonised QIDs as well as the questions and variables from the surveys.
OMeBa is a pilot data tool in continuous evolution. If you identify any issues or have any suggestions, please contact our support: firstname.lastname@example.org
The data reveal that youngsters are the top spenders, top infringers and top legal consumers, at the same time! For example, in 2013 individuals of age 12-15 form the largest fraction (28.97%) of top spenders (spending more than £100 in past 3 months). Individuals of age 12-15 form the largest fraction of infringers (no legal download in past 3 months) - this fraction decreased from 27.59% in 2013 to 25% in 2015. Surprisingly, individuals of age 12-15 also form the largest fraction of totally legal consumers too (100% legal downloads in past 3 months) - this fraction decreased slightly from 26.6% in 2013 to 25.43% in 2015. This is just an illustrative example of the possibilities this interface is offering.
The following visualisations have been produced by Raphael Leung (Nesta) using the OCI data:
OMeBa (Online Media Behaviour Analytics) is being developed by CREATe to bring together the Online Copyright Infringement (OCI) Tracker surveys carried out by Kantar (until 2018) and AudienceNet (2019-) on behalf of Ofcom and the Intellectual Property Office. The surveys explore online behaviour, copyright infringement and digital consumption in relation to six main types of online content: music, film, TV programmes, books, video games and computer software. The surveys were originally developed as a response to the obligation on Ofcom in the Digital Economy Act 2010 to monitor copyright infringement.
CREATe identified a need in the academic, policy and industry communities for direct access to these surveys and easy interpretation of each wave of data as an individual and as part of a longer study of online behaviour. OMeBa makes these different waves of the study accessible for industry, researchers and policy makers by presenting an interface that will allow you to look at specific answers to the 520+ questions in the surveys. OMeBa connects the coded results with the original questions, allowing easy extraction of the entire dataset or of selected variables – for example, internet demography or spending. Results are presented in visual form. You can then cross tabulate the results and investigate the trends in online behaviour that interest you or your business in an easy and meaningful way. OMeBa also allows you to import selected data from the surveys into statistical analysis packages. You can find out more about how to do this by looking at our Examples, at our Tutorial or by using the New Search function.
To find out more information about the original reports and to download the published data from each of the waves of the survey please click on the links below. Please note that - in order to allow longitudinal comparisons - OMeBa only interrogates data from wave 4 onwards, as these were conducted in the same quarter of the year.