OMeBa (Online Media Behaviour Analytics) was developed by CREATe in 2016 to bring together the Online Copyright Infringement (OCI) Tracker surveys carried out by Kantar on behalf of Ofcom and the Intellectual Property Office. The surveys explore online behaviour, copyright infringement and digital consumption in relation to six main types of online content: music, film, TV programmes, books, videos and computer software. The surveys were originally developed as a response to the obligation on Ofcom in the Digital Economy Act 2010 to monitor copyright infringement.
CREATe identified a need in the academic, policy and industry communities for direct access to these surveys and easy interpretation of each wave of data as an individual and as part of a longer study of online behaviour. OMeBa makes these seven waves of the study accessible for industry, researchers and policy makers by presenting an interface that will allow you to look at specific answers to the 520+ questions in the surveys. OMeBa connects the coded results with the original questions, allowing easy extraction of the entire dataset or of selected variables – for example, internet demography or spending. Results are presented in visual form, making it easy to understand. You can then cross tabulate the results and investigate the trends in online behaviour that interest you or your business in an easy and meaningful way. OMeBa also allows you to imported selected data from the surveys into statistical analysis packages. You can find out more about how to do this by looking at our Examples, at our Tutorial or by using the New Search function.
To find out more information about the original reports and to download the published data from each of the eight waves of the survey please click on the links below.